Free Reports

Why Your Online Marketing Fails and What to do About it

1. 99 – 35 – 1
99% of the people looking at your property listing online are not interested in that specific property and are not going to contact you about it.  35% of the people looking at your property listing online are interested in other real estate.  Your online marketing is going after only 1% of the market!

2. The goal of online marketing.
The goal is to give buyers valuable information with multiple reasons and ways to contact you about real estate, not just a particular listing.  99% of the people that look at a listing online are not going to click for more information or make contact with you to get more information because they decide for whatever reason that it is not the home for them.  But, of the 99%, what about the estimated 35% of people that will be buying a home in the short or long term and need help finding the home of their dreams?!  There is no reason why you can’t offer them your expertise and services.  Your online marketing MUST get this MUCH LARGER group of future buyers to contact YOU if you want a chance at getting a healthy share of online leads.

3. Give buyer’s MORE Value:  Local Search and Local Information
Buyers begin their online home search looking at property listings.  This is why having your property on as many relevant websites as feasible is always good.  But buyers also want information on the neighborhoods, the schools and even unique things like the history, farmers markets, and more so they can make an educated decision in the home buying process.  This is where local brokers and agents can really shine and put themselves at an advantage over others in their market.  Put these tools and information in front of buyers when they are most likely to ‘convert’, when they are looking at property detail information of your listings on the Internet.  Trulia, Zillow, and Realtor.com do this, you should too.

4. One Click It
People love it when answers come easy. And people much prefer clicking to typing. You know what is hot in your market. Don’t make buyers go somewhere else looking for this information!  Include links to predefined IDX searches for a few of the hottest or interesting markets in your area to really get buyers clicking on your online marketing and not typing their way somewhere else.

Downtown Condos $200-$250,000
Hayes Valley Homes $800-$1.2m
Foreclosure and Banked-Owned
$5,000,000+ Homes
Local Farmer’s Markets

Include a few searches for the hottest markets in your area with hyper links to your website where the appropriate IDX search will be displayed along with ALL the rest of the tools and information that buyers are looking for online.  By giving buyers the easy answers you know they want at a click, you will start to get your share of this 35% of potential buyers and get the opportunity to continue the conversation further increasing your chances of converting more leads.

5. Free form marketing websites!
While Craig’s List, Backpage and other similar websites might not be considered worthy of a broker’s time, the numbers tell a very different story. The number 8 website in the United States by unique visitors with 1.2 billion page views a month Craig’s List is the 800 pound gorilla in the world of real estate related websites sending buyer leads to brokers and agents.  There is no other website with as much traffic that gives you so much opportunity to publish ads that directly target BOTH the 1% of buyers looking for a property similar to yours AND the 35% of buyer’s interested in buying OTHER real estate.

6. 4 keys to successful online marketing
To convert the greatest number of online leads, your online marketing should include the following:

  1. Around 6 good quality pictures of the property (Not 2 and not 25!)
  2. Basic information about the property (condition of the foundation not needed here!)
  3. Multiple search tools and local information to increase buyer response (a link to your homepage or a virtual tour is great, but not nearly enough)
  4. Multiple reasons and ways for the buyer to contact you (just an email and phone number is not enough)

The goal of online marketing is to whet the appetite of likely buyers and then give them the tools, reasons and ways to contact you.  By following these principals, just like the big corporate websites, you will find, as brokers and agents have before you, that there is a lot of business easily found online.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
5 Tips for a Productive Farming Strategy
Building your Real Estate Sales Team
You Get More Leads & More Listings - with an Online Marketing Funnel, Not a Sieve.
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

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Success Stories

Joining the Century 21 Connect Realty team is the best decision I've ever made. Mike Prewett has become not only my broker, but my coach and mentor. The entire team at C21/Southern REO are ALWAYS helpful and encouraging. I am so grateful to work for such a fabulous company!

Hannah Holycross
Century 21 Connect Realty

The C21 PEP Course was very career changing. The instructor was always cheerful and motivating. The homework tasks were not hard because it held you accountable to doing things to grow your business. THe scripts were straight to the point and more fun to use. Seeing other people progress so well every week inspires you to do your best in completing your task. Every week they acknowledged how it paid off to complete the task assigned. The hour or two that you spent online went by quickly because it kept you thinking and interacting. I would highly recommend this course to any agent that needs a push.

Armika Jolly
Century 21 Connect Realty
Create 21:

Create 21 was very refreshing...I would recommend all agents to take it...It just allowed me to see that there is always something new to learn in real estate that you didnt know working with buyers and sellers. It was Awesome I really enjoyed it. I do believe it will help Increase my numbers as long as I apply myself...

Toiya Griffin
Century 21 Connect Realty
What a great group of professionals to work with!!! We have so much training and our broker works to bring the best of the best in terms of knowledge and technology to the office everyday.
Ginneh Bradley
Century 21 Connect Realty

I loved the Smarter Bolder Agent IT Boot Camp! Lots of useful tools not just for Real Estate Agents but for everyday life. Very cool. I have downloaded quite a few other apps for scanning and Evernote by far has the best and I wanted to share with class but forgot as the class is very fast paced. Enjoyed the instructor very much!!

Mika H.
Innovations Realty Group

"I just wanted to drop you a line to tell you how much I appreciate you for the "Connect Wednesday" sessions. Thanks to you and the other guys and ladies who participate, I have signed my first listing from a FSBO prospect. Connect Wednesday has been a HUGE help for me, being a new agent. I gain so much just being in the room with committed professionals.  The discussions are so informative, inspirational and motivational. It's like a weekly charging session. I take something valuable away every week." 

Ephraim Abdullah
Century 21 Connect Realty
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Gary Ross
Century 21 Connect Realty

I’ve been practicing real estate relatively successfully for a little over 23 years and I picked up several tips that I hadn’t thought of previously that I know will help me in closing more transactions. The synergy with the other agents was great; I just wish more were there. Mike's energy and willingness to share his wealth of experience is something I’ve never experienced with any of the other brokers I’ve been associated with – keep it up. Very much looking forward to next Wednesday!

Gary Ross
Century 21 Connect Realty

Thanks again for another great Connect Wednesday. The knowledge and experience that you share is invaluable. I have already learned things that I can implement in my business on a daily basis. The synergy created between the agents is great as well. When we all share our experiences from out in the field, we gain all sorts of insights.

Jeff Lyon
Century 21 Connect Realty

Today was my second time attending Connect Wednesdays and I have left both sessions with great information. I have thoroughly enjoyed discussing the different ways to overcome objections, which has already made an impact in my business. The positive energy and excitement that is brought to the table gives me the motivation to continue prospecting.

Bob Clarkson
Century 21 Connect Realty
Connect Wednesday is a very informative coaching and mentoring session. I appreciate it more that Mike Prewett is effectively involved in the growth of his agents. Connect Wednesdays give agents a chance to learn new techniques from each other as well as learn models from our most successful agents in the company. You will not leave these sessions without feeling highly inspired and motivated.
Armika Jolly
Century 21 Connect Realty
“My previous company charged me fees for everything!  After everything was paid, there was not much left for me.  C21 Connect has lived up to their promise…I don’t pay ANY fees at all and it is such a relief.  A fun place to work too!”

“I am 25 years old and a rookie in this business…I love working with the team at C21 Connect because they are totally committed to helping me achieve BIG results in real estate.  The opportunity to work with Mike and learn from his systems and success was a huge opportunity for me and one that is really starting to pay off.”
Bob Clarkson
Century 21 Connect Realty
“I have had a good r.e. sales business for quite awhile now, but the opportunity to work with Mike and learn from his systems and strategies was too good to pass up.  I am making more money in less time…which allows me to meet my financial goals and to spend more time with my family”
Jeff Lyon
Century 21 Connect Realty
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Georgia Thompson
Century 21 Connect Realty