Free Reports

You Get More Leads & More Listings
(with an Online Marketing Funnel, Not a Sieve.)

Online Lead Generation and Listings are two sides of the same coin. Your listings can help you develop a stronger online lead generation program and having a strong online lead generation program can help you get more listings.

How? It starts with your listings.
According to Google, your listings are what online consumers search for when they go on the Internet searching for real estate. The most common real estate related search terms on the Internet are "Homes for Sale" and the location or "Real Estate for Sale" and the location. In both cases people are searching for LISTINGS!!! Your listings!!

This means that listings are the number one online marketing asset that you have as a Realtor or Broker. And they are also the most cost effective online marketing asset you have.

The Sieves
Most real estate related websites are popular in part because they centralize a lot of listings from all over the country. These websites benefit by getting as many listings as they possibly can on their websites to drive traffic from people searching real estate online.

But these websites do not benefit by just showing people your listings, they benefit by providing online consumers links to other tools and information that they (the online consumers) are looking for like mortgage information, relocation information, community information, etc.

By consolidating as many listings as possible from Realtors and Brokers throughout the country and then providing these value added tools and information, real estate related websites make money by directing online consumers to OTHER agents, brokers and service providers that pay to be featured or otherwise highlighted and linked to.

What does this mean to the Realtor and Broker whose listings are attracting the online consumers to these websites in the first place? It means they are losing a large percentage of the traffic and leads that they could be getting if they were the one providing the other information that they want.

The Funnel
Of all the websites on the Internet, only Craigslist allows you to post your listing (what the online consumers are searching for) along with a links to the tools and information online consumers also want at YOUR website vs. sending them somewhere else and to someone else!

By providing links to the tools and information that online consumers want around your listing that the online consumer is searching for, you create a funnel that will bring the online consumer to you vs. sending them to someone else like a sieve.

Surround your listing with the tools and information at your website and leverage online consumer interest and generate both website traffic and leads! Create your funnel!

Marketing Funnel Results
What kind of results can you expect with a strong marketing funnel? The results of brokers that have used this approach tell will give you the answer:

A medium sized broker in New Jersey sees the results in the traffic to their website as follows:

  1. Craigslist (Listings-to-Leads) - 50.4%
  2. Google - 29.4%
  3. Yahoo Search - 3.35%
  4. Trulia - 3.29%

A small broker in South Carolina see the results of their website traffic explode by using the principal of the online marketing funnel too.
  1. Craigslist (Listings-to-Leads) - 47.7%
  2. Yahoo! Real Estate - 29.4%
  3. Trulia - 8.3%
Brokers that utilize an online marketing funnel vs. a sieve can expect similar results!

Marketing Funnels and Sellers
The more online leads that you funnel to you by providing the listing information they are searching for along with the other tools and information they want, means the more people you communicate with and talk to.

And the more buyers you talk to, the more buyers you get to talk to about your listings!! If you are not the one talking to the online consumer, then you are obviously not going to be able to talk to them about your listings.

This directly impacts the seller and the ability for them to get their property sold!!

First, educate the seller about the fact that it is their property, the listing, that buyers are searching for online. Then show the seller how you are going to surround their listing with links to the tools and information at your website that will not only generate leads to you from people who want more information about real estate in general, but also allow you the ability to talk to more people about the sellers property!

So remember it is your listings that people are searching for on the Internet! Put the tools and information around them that people also want that link back to YOUR website and create an online marketing machine that will help you get more leads and more closings this year!

And the more buyers you talk to, the more buyers you get to talk to about your listings!! If you are not the one talking to the online consumer, then you are obviously not going to be able to talk to them about your listings.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
5 Tips for a Productive Farming Strategy
Why Your Online Marketing Fails and What to do About it
Building your Real Estate Sales Team
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

Training Schedule

Success Stories

Joining the Century 21 Connect Realty team is the best decision I've ever made. Mike Prewett has become not only my broker, but my coach and mentor. The entire team at C21/Southern REO are ALWAYS helpful and encouraging. I am so grateful to work for such a fabulous company!

Hannah Holycross
Century 21 Connect Realty

The C21 PEP Course was very career changing. The instructor was always cheerful and motivating. The homework tasks were not hard because it held you accountable to doing things to grow your business. THe scripts were straight to the point and more fun to use. Seeing other people progress so well every week inspires you to do your best in completing your task. Every week they acknowledged how it paid off to complete the task assigned. The hour or two that you spent online went by quickly because it kept you thinking and interacting. I would highly recommend this course to any agent that needs a push.

Armika Jolly
Century 21 Connect Realty
Create 21:

Create 21 was very refreshing...I would recommend all agents to take it...It just allowed me to see that there is always something new to learn in real estate that you didnt know working with buyers and sellers. It was Awesome I really enjoyed it. I do believe it will help Increase my numbers as long as I apply myself...

Toiya Griffin
Century 21 Connect Realty
What a great group of professionals to work with!!! We have so much training and our broker works to bring the best of the best in terms of knowledge and technology to the office everyday.
Ginneh Bradley
Century 21 Connect Realty

I loved the Smarter Bolder Agent IT Boot Camp! Lots of useful tools not just for Real Estate Agents but for everyday life. Very cool. I have downloaded quite a few other apps for scanning and Evernote by far has the best and I wanted to share with class but forgot as the class is very fast paced. Enjoyed the instructor very much!!

Mika H.
Innovations Realty Group

"I just wanted to drop you a line to tell you how much I appreciate you for the "Connect Wednesday" sessions. Thanks to you and the other guys and ladies who participate, I have signed my first listing from a FSBO prospect. Connect Wednesday has been a HUGE help for me, being a new agent. I gain so much just being in the room with committed professionals.  The discussions are so informative, inspirational and motivational. It's like a weekly charging session. I take something valuable away every week." 

Ephraim Abdullah
Century 21 Connect Realty
"I have been an agent in the Atlanta market for 23 years.  I can honestly say that Century 21 Connect is the most agent focused company that I’ve ever seen.  I can’t believe the quantity of tools, resources and training that is available to help me generate business.  And, there is no cost.  Unbelievable!"
Gary Ross
Century 21 Connect Realty

I’ve been practicing real estate relatively successfully for a little over 23 years and I picked up several tips that I hadn’t thought of previously that I know will help me in closing more transactions. The synergy with the other agents was great; I just wish more were there. Mike's energy and willingness to share his wealth of experience is something I’ve never experienced with any of the other brokers I’ve been associated with – keep it up. Very much looking forward to next Wednesday!

Gary Ross
Century 21 Connect Realty

Thanks again for another great Connect Wednesday. The knowledge and experience that you share is invaluable. I have already learned things that I can implement in my business on a daily basis. The synergy created between the agents is great as well. When we all share our experiences from out in the field, we gain all sorts of insights.

Jeff Lyon
Century 21 Connect Realty

Today was my second time attending Connect Wednesdays and I have left both sessions with great information. I have thoroughly enjoyed discussing the different ways to overcome objections, which has already made an impact in my business. The positive energy and excitement that is brought to the table gives me the motivation to continue prospecting.

Bob Clarkson
Century 21 Connect Realty
Connect Wednesday is a very informative coaching and mentoring session. I appreciate it more that Mike Prewett is effectively involved in the growth of his agents. Connect Wednesdays give agents a chance to learn new techniques from each other as well as learn models from our most successful agents in the company. You will not leave these sessions without feeling highly inspired and motivated.
Armika Jolly
Century 21 Connect Realty
“My previous company charged me fees for everything!  After everything was paid, there was not much left for me.  C21 Connect has lived up to their promise…I don’t pay ANY fees at all and it is such a relief.  A fun place to work too!”

“I am 25 years old and a rookie in this business…I love working with the team at C21 Connect because they are totally committed to helping me achieve BIG results in real estate.  The opportunity to work with Mike and learn from his systems and success was a huge opportunity for me and one that is really starting to pay off.”
Bob Clarkson
Century 21 Connect Realty
“I have had a good r.e. sales business for quite awhile now, but the opportunity to work with Mike and learn from his systems and strategies was too good to pass up.  I am making more money in less time…which allows me to meet my financial goals and to spend more time with my family”
Jeff Lyon
Century 21 Connect Realty
“with the referrals I receive from my broker, I have watched my business soar in the past 24 months.  I am so excited and I now love my real estate career!”
Georgia Thompson
Century 21 Connect Realty